Hard Money Lenders in San Francisco

Hard Money Lenders in San Francisco2026-04-17T08:54:11+00:00

Hard Money Lenders in San Francisco

Why San Francisco real estate investors, trustees, fiduciaries, and property owners turn to HCS Equity for private lending solutions built for timing, flexibility, and real-world deal complexity. HCS presents itself as a California direct lender using its own capital, with more than 20 years of experience funding residential and commercial real estate scenarios across the state.

  • Fast San Francisco hard money lending for borrowers who need speed in a competitive market.
  • Direct private capital structured around the property, the timeline, and the exit strategy.
  • Asset-based lending that focuses on deal potential rather than slow conventional underwriting.
  • Strong solutions for trust, probate, reverse mortgage, bridge, 1031, second trust deed, and distressed-property scenarios.
  • Flexible short-term financing for borrowers navigating complex San Francisco real estate situations.
  • More than 20 years of California lending experience backing time-sensitive transactions.
Richard Steiny profile picture
Richard Steiny
2 months ago
HCS Equity is owned and run by two highly qualified individuals, both with strong business ethics. I have done business with them for approx 15 years and have found them to be communicative, timely, straight forward and really good at their trade. Highly recommend.
George Grengs profile picture
George Grengs
3 months ago
I’ve invested with Justin Aldi and Jordan Must for over 10 years and have nothing but good things to say about them and their investment vehicle – short term real estate loans backed by trust deeds and made at substantial discounts to appraised value. The best part of the experience has been the great service they provide. Good information is provided before each investment, including appraisals, and the individual loan background summary. When there are questions, they are answered promptly and thoroughly. Their back office includes long time employees who are friendly and efficient. Since these types of loans are costly for the borrower and there are no pre-payment penalties, they are typically paid off within 3-12 months, leaving little market risk with the secured property. I would highly recommend HCS Equity as a component to your investment profile.
ken wilson profile picture
ken wilson
3 months ago
done business with Justin for almost two decades - would not go anywhere else! Justin is thorough, careful and puts his own money into the same projects he puts me in. I've lent through him and borrowed from him. Experiences on both sides have been excellent.
Hilary Howard profile picture
Hilary Howard
3 months ago
I've been investing with Justin and Jordan at HCS Equity for several years now, and they've become an important part of my investment portfolio. If you're looking into first trust deed investing, these are your people.

Their honesty and integrity is what keeps me coming back. They walk you through exactly what you're investing in, what the risks are, and what to expect. That kind of integrity is hard to find.

I really appreciate their communication style, I'm never left wondering what's going on with my investments. Justin and Jordan are responsive, proactive, and they explain things in plain English without making you feel like you need a finance degree to keep up!

Returns have been solid. Year after year, they've delivered — which at the end of the day is what matters most.

I highly recommend HCS Equity if you're serious about trust deed investing.
Lee VanHouten profile picture
Lee VanHouten
3 months ago
I’ve worked with Justin as a customer for more than 25 years, which says a lot about the trust I have in him and the team at HCS Equity.
What keeps me coming back is how careful and thoughtful Justin and Jordan are in the way they manage investments. They run their business with integrity and a very steady, disciplined approach.
Each year they provide a clear and insightful annual summary that helps me understand performance without all the noise you often see in traditional investing.
For me, HCS Equity has been a great alternative to the constant ups and downs of the stock and bond markets. After all these years, I can honestly say I trust them and highly recommend Justin, Jordan, and HCS Equity.
Tony Cutler profile picture
Tony Cutler
3 months ago
We needed to obtain a loan to our mother’s trust in order to equalize the estate between siblings and utilize the parent-child property tax exclusion. When my sister’s and I were referred to HCS Equity, we spoke with Justin and immediately felt like we were talking to the right person. He understood exactly what we needed to accomplish and supplied us with a detailed step-by-step guide.

Over the next three months, while the estate distribution details were being finalized, Justin consistently responded to our emails and phone calls with kindness and professionalism. Once all of our paperwork was complete, the loan was available within about a week.

We would highly recommend HCS Equity. Justin was incredibly helpful throughout the entire process and truly a pleasure to work with.
Jill Carrade profile picture
Jill Carrade
3 months ago
I had the opportunity to work with Ben Heilig at HCS Equity on a recent private loan transaction, it was an excellent experience from start to finish. Ben was strategic in his approach with my challenging client scenario and kept my client and I informed throughout the entire process. I truly appreciated Ben's partnership and can't wait to work with him again.
Mark Gole profile picture
Mark Gole
3 months ago
I’ve done many deals over the years with HCS equity and am invested currently with them and there Wamm fund. I have had only positive experiences. Justin and Jordan are great to work with , and make themselves available if you any questions or concerns about your investment. I highly recommend investing in them
Krystal Greene Bennett profile picture
Krystal Greene Bennett
3 months ago
Working with Justin has been a wonderful experience. I was connected with him when I needed information regarding probate loans. It was new territory and I was nervous about the process. Justin explained everything well and immediately put me at ease. Since that first introduction, HCS Equity has been a life saver. Efficient, professional, timely-these are the words that best describe my experience with them. Questions were always answered quickly, loans were closed faster than I have ever experienced, the rates are competitive and the up front transparency of what they can and can not do eliminates so much wasted time. Justin is particularly wonderful to work with, as he is all of the descriptions above and works with you to find a solution to any problems that arise. Justin is always my first call for funding because he and HCS are so easy to work with. I HIGHLY recommend them and I am thankful that I was introduced to all that HCS offers through Justin.
Sigifredo Ponce (BHHS RTR) profile picture
Sigifredo Ponce (BHHS RTR)
3 months ago
I highly recommend Justin for anyone seeking a reliable hard money lender. He has been outstanding to work with extremely responsive, efficient, and always on top of every detail. Justin moves quickly and understands the importance of timing in real estate transactions. He consistently demonstrates professionalism, strong communication, and a solutions-oriented approach. Justin is always proactive and keeps things moving smoothly from start to finish. It has been a pleasure working with him, and I confidently recommend his services to anyone looking for a knowledgeable and dependable lending partner.
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